Onboarding project | Travelxp Red

travelxp RED

a subscription-based streaming service offering high-quality travel infotainment content, particularly exploring places of geographical, historical, cultural, and religious significance globally for viewers enjoying the content from the travelxp channel and its affiliated networks and a broader audience seeking exciting travel stories.

🤌🏽core value proposition

travelxp Red provides on-demand access to a vast library of captivating travel shows, bite-sized travel documentaries, and globetrotting entertainment from travelxp channel and its sister networks.

it offers a way to ditch cable/satellite subscriptions and enjoy this content anytime and anywhere.

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🙍🏽‍♀️ ideal customer profiles

	aniket	nisha
age range	early 30s	early 40s to late 50s
income range	12L - 20L per annum	15L - 40L per annum/homemaker
marital status	single/married	married/separated/widowed
comfortable with tech?	highly tech-savvy	can navigate basic interfaces
content consumption devices	phones, tv	tablets, tv, phones
content consumption patterns	evenings and weekends	spread throughout the day
features they love	availability on multiple devices original content 4K quality	re-watch favorite shows watching anytime and at their own pace ability to change the audio language
content preferences	adventure travel, backpacking, and exploring lesser-known destinations. shows with hosts having singular personalities shows with practical tips on budgeting, planning itineraries, and finding unique experiences. shows with beautiful visuals for travel inspiration	focus on in-depth exploration of destinations, showcasing cultural, and religious experiences well-spoken hosts who provide information shows with comfortable travel styles like luxury cruises, wellness retreats, or guided tours. shows with emphasis on cultural richness and local flavor.
time spent on the platform	3 hours/week	10 hours/week
spends on subscription platforms	~1000/month	~600/month

🧭 user journey

user	exploration	consideration	purchase
aniket	searches on YouTube for travel vlogs checks out documentaries on streaming platforms doesn't want to start a movie/series reads travel blogs	watches a trailer on travelxp's YouTube channel watches a trailer on travelxp's website likes the different IPs on the platform	purchases travelxp red subscription to watch a show he was curious about
nisha	jumps through general entertainment channels watches travel vlogs in their native language	Watches travelxp show trailer on Youtube Rewatches a snippet of a show on Travelxp DTH/cable channel Remembers how she used to watch this show	asks child/spouse to set up travelxp videos for them checks out the travelxp website and buy the subscription

user

exploration

consideration

purchase

aniket

searches on YouTube for travel vlogs
checks out documentaries on streaming platforms
doesn't want to start a movie/series
reads travel blogs

watches a trailer on travelxp's YouTube channel
watches a trailer on travelxp's website
likes the different IPs on the platform

purchases travelxp red subscription to watch a show he was curious about

nisha

jumps through general entertainment channels
watches travel vlogs in their native language

Watches travelxp show trailer on Youtube
Rewatches a snippet of a show on Travelxp DTH/cable channel
Remembers how she used to watch this show

asks child/spouse to set up travelxp videos for them
checks out the travelxp website and buy the subscription

⚒️ user goals

ICP	aniket	nisha
JTBD	when I want to unwind and relax, I want to be entertained with an engaging story, so I can escape into a different world and forget about the day's stress.	when I've finished my chores/have a break in my day, I want to unwind and recharge so that I can approach the rest of the day with renewed energy.
Primary Goal	personal feels good after watching an engaging story that helps him disconnect from his current worries	personal exploration at her convenience inspires and leaves her feeling rewarded for her work
Secondary Goal	social learn about a lot of places and their culture which makes him feel smart in front of his peers	NA

ICP

aniket

nisha

JTBD

when I want to unwind and relax, I want to be entertained with an engaging story, so I can escape into a different world and forget about the day's stress.

when I've finished my chores/have a break in my day, I want to unwind and recharge so that I can approach the rest of the day with renewed energy.

Primary Goal

personal
feels good after watching an engaging story that helps him disconnect from his current worries

personal
exploration at her convenience inspires and leaves her feeling rewarded for her work

Secondary Goal

social
learn about a lot of places and their culture which makes him feel smart in front of his peers

🏄🏽‍♂️ onboarding flow

travelxp - onboarding flow (1).pdfmore

activation metrics

based on the user journey mapping and calls

To Subscribe: The user is much more likely to subscribe if they watch more than 3 trailers in the first 2 app sessions
To subscribe: The user is much more likely to subscribe if they login in the first app session
The user is much more likely to keep watching if they watch 2 episodes in the first 15 days of subscribing
The user is more likely to complete a new show if they complete at least 2 episodes in the first 3 days of subscribing
The user is more likely to continue watching if they have added at least 4 episodes to watchlist in the first week

Other metrics to track